RaceTrac Petroleum hired HFR in 2010 to strategically advance their market presence in the South-East by offering customers a thrilling architectural experience when shopping at their convenience stores. In 2011, HFR developed the new 6K Prototype, which paved the way for more than 100 successful stores in the region. Since 2011, HFR has supported RaceTrac by providing services for their new construction programs, remodel programs, special food offer programs, and the design of the 4K Prototype.